Search Engine Optimisation for your website - the importance of keyword research

One of the most essential factors of Search Engine Optimisation (SEO) is the inclusion of words and phrases which are relevant to the content of a web page and likely to be entered into search engines. These are known as keywords. Of course, web users entering a keyword that is relevant to your website are more likely to be interested in what the site has to offer. So the proper use of keywords can bring you the right kind of website visitor - one that has a genuine interest in your products or services.

It is not enough to simply pepper the text of a web page with keywords. In fact, this practice is frowned upon by most search engines, and sites can be penalised as a result. To impress a search engine and improve ranking, the content of a web page needs to be clear, informative, and relevant to what your website is offering. And to really make sure a keyword pulls in the right audience, proper research is required.

BE Technical include in-depth keyword analysis as part of our SEO package. We use a number of programs to study recent terms that have been entered into the top search engines which may be relevant to the website we are optimising.

It is not just the highest number of searches which is important. We also look at the number of competing websites for each keyword. Many other developers look only at the popularity of a keyword when optimising a site, but if there are a large number of other sites competing for this term then it is easy to get lost in the crowd.

Also, the most searched-for keywords are often very general terms used by a broad spectrum of web users. People who have a clearer idea of what they are looking for will enter a more specific keyword into a search engine, and these are the type of people who are most likely to buy your products or services. It is most effective to find a niche term to use as a keyword for each page, which many people are looking for but not many websites are offering. The less competition the better!

Until recently, we could only use Wordtracker for the analysis of keywords for international sites, as it only researched international search results. Then we discovered the Keyword Discovery Keyword Research Tool tool can now be used specifically to search for popular UK keywords, making it an even more useful tool for optimising the websites of our UK clients.

We now recommend Keyword Discovery Keyword Research Tool to anyone looking for a reliable keyword analysis tool.

Click here to sign up with Wordtracker today - and click here to sign up with Keyword Discovery.