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When we start work on a
web site project, the first step is to conduct an in-depth
web site visibility analysis, or an audit of how the
web site performs in search engines - this serves as
a scheme of work for increasing the site's profile.
This web visibility analysis contains detailed information
on the steps to be taken to improve natural search engine
rankings. A web site visibility analysis does not cover
pay-per-click programs.
What is in a web visibility analysis?
A full web visibility analysis or web site audit from
BE Technical is designed as a guide to the steps that,
if followed, will result in a website performing well
in natural search engine (SE) listings (as distinct
from pay-per-click initiatives).
The reports also ensure that you are not taking a 'leap
of faith' when commissioning SEO - it is very clear
how and why it works.
A web visibility analysis can either inform web site
development by your chosen web development suppliers,
or form the basis for work by BE Technical. It is up
to you.
A web site visiblity analysis is a thorough examination
of your web site and a 'how to' guide for increasing
your search engine rankings
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A web site visibility analysis is designed as
a guide for your existing web site developers
What does a web visibility analysis
cover?
A web site audit covers a range of factors that have
a bearing on how a web site performs in search engine
results pages, including:
- Introduction to Search Engine Optimisation
- Off-page factors [linking, site age, competition]
- On-page factors [technologies, build style, keywords
and keyword research, suggested architecture, and
includes sample text and metadata]
- Further recommendations and summary
In a nutshell …
A custom web visibility analysis is a powerful tool
that outlines how your site can perform better in natural
search engine rankings: It is easy to follow and takes
you on a logical path so that you understand the process.
For more information about what a web
site can do for you, or to request more details on the
steps involved, please contact
us.
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